The early '90s was a different time — it wasn't abnormal for your Little League coach to take you out for a post-game dinner of fast food. '90s kids were even rewarded with pizza if they read books. Yet, at the same time, fast food companies were trying to get kids to be active, hence the Michel Jordan Fitness Fun playset.
The face on the toys made sense — who didn't want to Be Like Mike in the early '90s? The Bulls were the most dominant team in the NBA, and 1992 saw the rise of the Jordan-centric Dream Team. So, a year earlier, McDonald capitalized on MJ's popularity and released his Fitness Fun toys. These toys were really just poorly made athletic equipment to teach kids that it's cool to pig out on fries, burgers, chicken nuggets, and Cokes, but only if afterwards, you toss a ball around for a few minutes or attempt to skip rope, using the extremely short and plastic jump rope that was offered.
The Michael Jordan Fitness Fun toys did include some decent items (a certain Grunge writer who wrote this article still has the basketball), but not nearly enough to escape mockery. The weirdest toy in the bunch had to be an awkward 30-second stopwatch that featured Jordan's grinning mug on it. We highly doubt that kids used the stopwatch to time things of an athletic nature, but rather how long they could keep ten Sour Warheads in their mouth, or how long they could burp for, after chugging an entire can of Crystal Pepsi. You know … fitness.