The Oldest Memes On The Internet

When the internet was conceptualized, it was meant to be a way to transfer information rapidly across the globe. Now, just a few decades later, humanity got bored of that and spends a lot of its collective time on the internet sending other people memes. There are new ones popping up all the time, to the point that entire websites are dedicated to cataloging them.

But what about the earliest internet memes? What were the very first jokes that went viral on the web, shared by everyone's weird aunts in email forwards because social media and video sharing sites hadn't been invented yet?

Now that some time has gone by and the internet has officially been around longer than Circuit City and Blockbuster Video were, web historians can now point to the earliest memes, how they developed, and how they influenced the culture of the internet in weird and surprising ways.

Making fun of celebrities on the internet is basically one of the pillars of web comedy. After all, they're well-known, highly visible, and will probably never even notice it because they almost certainly have far better things to do. So celebrity memes are a thing, like Keanu Reeves sitting on a bench and looking sad, Gordon Ramsay yelling at people, or Robert Downey Jr. looking very annoyed. Let's not forget the early 2000s internet's obsession with Chuck Norris, too.

But before all of those was one that was frankly kind of weird. "Mr. T Ate My B*lls" was the world's first image-based meme, launching in 1996 after becoming a running joke at the University of Illinois Urbana/Champaign, according to The Ball Report. The premise is simple: Take a photo or illustration of A-Team star and 80s icon Mr. T, add a crude speech balloon, and write up something about how much he likes to consume reproductive organs. That's really it.

The odd, somewhat nonsensical meme took off, and some of the original sites collecting examples of it are still live today. Back when Yahoo was a web directory, they even had a whole section dedicated to it. Before long, other celebrities were also put into the meme format, like Chewbacca, Bart Simpson, and even Clinton impeachment independent counsel Kenneth Starr.

The early internet was a nerd's paradise, filled to bursting with references to the geekiest properties of the era, like Star Wars. References to the then nearly 20-year-old film, 1983's Return of the Jedi, were completely normal online, but something that would have been odd in the mainstream entertainment world.

So, in the early 2000s, appeared one of the first image macro style memes, where an image is overlaid with top and bottom text to humorous effect. Although it's difficult to pin down just when and where the meme began, it didn't take long for the "It's a trap!" meme to begin showing up in communities all over the internet.

Featuring a still image of Admiral Ackbar, a fish-like alien from Return of the Jedi, and referencing his most famous line, "It's a trap!" was used to humorously indicate when one might be walking into a situation for which they are unprepared, according to Film School Rejects. For example, the top text might say something like, "If your brain tells you you don't need to study for that big test..." followed by the bottom text, quoting Ackbar, "It's a trap!" So the internet became ground zero for warnings and everyday advice from a wise Rebel Alliance Admiral, who knew a trap when he saw one.

In early video games, bad translations were simply something gamers had to put up with. Finishing a game to be rewarded with a screen saying something like, "A winner is you!" was fairly common, and there's no shortage of examples of similar translation errors.

But the 1992 Sega Mega Drive (called the Sega Genesis in America) release of an arcade game called Zero Wing was particularly notorious because the translation wasn't just bad, but hilariously awful. For the game's home release, developers added a cut scene not present in the arcade version, and the European release received the bizarre translation "All your base are belong to us," according to New York Magazine. It became an in-joke in gamer communities for several years, but what made the game famous to the internet at large was the rise of Adobe Flash animations.

A person using the name Bad_CRC took the cutscene, added a corny techno song, and used robotic text-to-speech voices to bring it to life in 2001. After a partial clip of the scene, the video then turns into a musical rendition of the song, sampling the robotic "All your base are belong to us" over and over along with dozens of Photoshopped images that included the phrase. The surreal video became one of the earliest video memes and soon had the whole internet saying lines like "Someone set up us the bomb," and "We get signal."

2000's Finding Forrester is a drama about a reclusive writer (Sean Connery) in the vein of J.D. Salinger who tutors a young black student (Rob Brown). It's not very unique and borrows a lot from the dozens of similar films. It's not a terrible movie, though it has been criticized for heavily featuring the white savior trope. In one particular scene, Brown struggles with typing on Connery's old typewriter, and once he gets the hang of it, Connery shouts one of the goofiest lines in cinema history: "You're the man now, dog!"

Max Goldberg heard the line in a trailer for the film and instantly purchased yourethemannowdog.com, where he put a tiled photo of Connery, an audio loop of the line, and "YOU'RE THE MAN NOW DOG.COM" in large 3D text. It was a silly website for a silly line, but it quickly caught on and Goldberg received huge amounts of traffic, according to Gizmodo. By 2004, Goldberg had a new idea for what to do with the site.

He created a community he called YTMND (an acronym of Connery's line), where people could quickly and easily create their own similar pages, complete with a repeating background, looped audio, and oversized word art. This led to a storm of other silly sites, several of which became memes as well. YTMND was one of the web's earliest meme factories, though social media and video sharing sites eventually led to its demise.

Before the web, the internet had various other ways to communicate, and in the 80s and early 90s, one of the most popular formats was the Bulletin Board System (BBS), a mostly text-based community you had to specifically dial into. These were typically small, local affairs, run by someone who had set up their computer to run the BBS software, where people could post simple messages or upload files, sort of like a digital version of the corkboard on the wall at a grocery.

But there were larger BBSes out there that attracted people from all over, including early hackers, who wanted to discuss their work. On a larger, general subject BBS, this could be troublesome, because rudimentary search engines could turn up things hackers didn't want other people to see, according to Lifewire.

Thus, leetspeak was invented. Calling it a coded language would be overkill. It was simply replacing some letters with numbers that kinda sorta resembled those letters, with a few intentional misspellings to further obfuscate things. Leet, for example, is short for elite, and would be typed "1337", and leetspeak would be something like, "13375p34k". By the time the web popped up and BBSes had died out, leetspeak had become fairly common, but not so much among hackers, who found other ways to hide what they were doing. Instead, it got picked up by gamers, which led to it being more mainstream and used by anyone who wanted to seem cool online.

Before PCs and home internet connections became ubiquitous, many people's first online experiences started when they began college and had access to the internet for the very first time. Usenet, the newsgroup service that predated the web, noticed this behavior and often joked about how September often brought in new people who had yet to learn the culture of Usenet and took some time to adapt. Eventually, though, things calmed down until the next September came along.

But September of 1993 was different in two ways. First, America Online, then the most popular internet service, had just enabled its users access to Usenet for the first time. Second, Mosaic, the world's first graphical web browser launched just a few months before and, unbeknownst to many, had laid the groundwork for the internet we know today. Usenet quickly became flooded with new users, far more than had typically joined in any previous September, according to Vice. Months later, Usenet regular Dave Fischer said in a post on the service, "September 1993 will go down in net history as the September that never ended."

This spawned an early meme known as Eternal September, an elegy for the smaller, community-based internet. It wasn't long before the larger World Wide Web replaced Usenet as the internet's primary communication method. Soon, Usenet usage dropped heavily in favor of the web, and it never reclaimed its glory days. Eternal September would truly never end.